Hello! I’m Firqin, I analyze leading indicators of change or trends using AI and apply these insights to inform global strategic marketing direction. I’ve worked with Estee Lauder, The Coca-Cola Company, Dyson, Accenture, Victoria’s Secret, Deezer, and Zespri, to name a few. Additionally, I actively advocate for the integration of AI and Generative AI into marketing strategies, helping clients leverage these technologies to drive growth.
Outside of the office, I am the program director and co-founder of 2 non-profit organizations. It is in these spaces where I channel my energy and determination in constructing a better society.
Program Director at Penawar
Co-founder of No Readgrets Bookclub
Other things I am proud of:
Being called “cool” by Female Magazine in May 2024
Appearing in Vogue December 2023
Creating and sewing my own graduation outfit
Tan Mei Ming Scholar
Goh Sin Tub creative writing award winner
2022 Google Career Certificate Scholar
2021 geNiUSbook presentation finalist
2021 TechSoup Digital Award
2021 YSEALI Good Governance and Civic Engagement Delegate for Singapore.
2020 US-ASEAN Women’s Leadership Academy Delegate for Singapore.
2019 Delegate to Regional Youth Caucus Meeting on Youth Setting and Leading the Agenda for Change in Countering Extremism within the context of women’s rights.
Firqin